Art Director &Brand Designer.

I am Egle, a Creative Director with over 15 years of experience building complete brand ecosystems from the ground up. Following five years as a senior graphic designer at a London web agency, I spent the last decade co-founding and leading creative strategy and design for multiple direct-to-consumer and digital brands.

I bring brands to life across every touchpoint, including naming, visual identity, web design, digital marketing, packaging, and custom artwork.

I combine strategic thinking with creative problem-solving to build brands from zero or execute comprehensive rebrands, delivering powerful logos, cohesive visual systems, high-performing web design, and design for print.

My services

I’m known for my brand identity work because I substitute templates and automated workflows for deliberate, hand-drawn design tailored to your vision.

Portfolio

Selected work.

MINI LEARNERSEducational & Scandinavian-Style Art for Kids

Built from the ground up into a widely loved international direct-to-consumer brand, Mini Learners combines educational values with Scandinavian design.

I directed the entire brand ecosystem from concept to scale, creating the name, logo, custom typeface, full visual system, and over 500 poster designs.

Execution spanned e-commerce web design, email marketing, unboxing packaging, print production, and digital campaigns that built an active Instagram community of over 30k followers.

Brand identity
Illustration
Product design
Packaging
Social media
Art direction

Mini Learners children's clothing, illustrated packaging and Little Big Ideas book in warm studio light.

INNERSWeb3 Generative Art & Collectibles

Created as a 5,000-piece NFT collection and digital brand, Inners was built from the ground up to connect web3 art with real-world products.

I spearheaded the creative strategy and brand development, establishing the name, logo, and identity system while designing 5,000 unique generative artworks.

Additional deliverables included merchandise design, custom physical packaging, and campaign strategies that cultivated an audience of over 22k followers on X.

Illustration
Editorial design
Brand identity
Packaging
Art direction

Curious Animals illustrated books with a bear and bird on a turquoise cover, beside an open woodland spread.

UNPAWSPersonalized Pet Art & Custom Goods

Built from scratch into a direct-to-consumer brand, Unpaws offers fully customized poster experiences for pet owners.

I led the complete brand development, creating the name, logo, visual identity system, and tailored custom artwork collections.

The project encompassed end-to-end creative execution, including e-commerce web design, marketing emails, custom packaging, and print production.

Brand identity
Packaging
Product design
Art direction
Visual communication

Woodland Toys wooden animals, stacking rings, trees and a toy car with Play Learn Grow packaging.

About me.

I'm Egle K., an art director and brand designer specializing in branding, visual identity and communication systems. I see design as an exercise in synthesis: finding the essence of an idea and transforming it into something clear, memorable and visually compelling.

I'm interested in the ability of visual communication to turn complex concepts into brand experiences that are simple, meaningful and enduring.

With over 15 years of experience across agency design and co-founding direct-to-consumer brands, I combine strategic thinking with creative problem-solving to build brands from zero or deliver comprehensive rebrands.

My work spans brand identity, illustration, editorial design and packaging, helping visionary businesses connect with their audiences through thoughtful art direction.

What I do

Services.

Brand Identity
Art Direction
Visual Identity
Editorial Design
Packaging
Illustration
Campaign Direction